Sources

Every answer shows where it came from

Visitors see the published entry behind each answer. You see the exact version. Anything without a published source is passed to your team.

Both sides of one answer

What the visitor sees, and what you see

The visitor gets the answer and its source. Your team gets the record: which entry, which version and when.

RowanAI assistant for Fern & Co

Are you open on Saturdays?

We're open Monday to Friday, 9am to 5:30pm. Saturday mornings are by appointment.

Source: Contact us, opening hours

Conversation with a visitorToday, 10:42

Visitor askedAre you open on Saturdays?
Rowan answered fromContact us, opening hours
  • Versionv2, published 3 Sep
  • Published bySam
  • Shown as sourceYes

When there is no source

Four times your assistant passes the question on

In each case the visitor is offered a person, and nothing is made up to fill the gap.

Do you charge for a second property?That one is for the team. Would you like me to pass it on?Nothing published covers it

Nothing published

No entry covers the question, so it goes to the people who know the answer.

Should I register as self-employed?That one is for the team. Would you like me to pass it on?Advice needed

Advice needed

Professional, legal, tax or financial advice is always passed to your team to answer.

What are your fees for landlords?That one is for the team. Would you like me to pass it on?Only a draft exists

Only a draft

A draft or approved entry is not live yet, so your assistant does not use it.

Can I speak to a person?Of course. Would you like to chat now, book a time or have the team reply?Asked for a person

Asked for a person

When a visitor wants someone, they get the routes your team has switched on.

Answer and cite

An answer, not a link to go and find one

Many website chatbots send visitors off to read a page. Rowan answers with your published words and shows where they came from.

A typical website chatbot

How much is a first meeting?You can find information about our pricing on our fees page.

The visitor has to go and look, and may never come back.

Rowan

How much is a first meeting?A first meeting is £275 and includes a written summary.Source: Fees, updated 24 Oct

The answer is in the chat, with the entry it came from.

A hand highlighting a line in a printed document

The rule

A source, or a person

If your firm has published it, Rowan answers and names the entry. If not, your team hears about it. There is no third option.

  • Answers use your published words
  • Every answer names its entry
  • Everything else goes to your team

Questions about sources

Yes. Every reply quotes a published entry and names it underneath, so visitors can see where the answer came from and open the page or entry it used. There is no reply without a source.

A source on every reply is part of every plan, including Free. If nothing published covers the question, the assistant does not make up a reply to fill the gap. It hands the question to your team instead.

No. Replies quote your published entry word for word. Kuuba does not paraphrase, summarise, make up wording around your content, or fill gaps with generated text. What visitors read is what you approved when you published the entry.

If you want different wording, edit the entry, preview the reply, and republish. Until you do, the live reply stays tied to the published text and its source cite. If nothing published covers the question, the assistant hands it to your team instead of making something up.

Yes. Each conversation shows the entry and the version behind every reply, so your team can see exactly what was published when the visitor asked.

That record sits alongside flags, enquiry status, and version history in your dashboard. Visitors see the source cite on the reply; your team sees the fuller version detail behind it.

A reply is as accurate as the entry behind it. That is why each one names its source, and why you can flag any reply that needs correcting. Kuuba does not make up wording around your content to sound more helpful.

When something is wrong, flag it, fix the entry, preview, and republish. Until the fix is live, related questions can be handed to your team rather than repeating the wrong published answer.

It does not pick one, and it does not make up a blend of the two. When published entries conflict on the same question, Kuuba hands the question to your team so a visitor never reads two different things from your site in the same chat.

You can then fix or archive the entry that is out of date, preview the reply, and republish. Until the conflict is resolved, related questions continue to go to your team rather than to a guessed answer.

Only the fees you have published, as written. If a visitor asks about a price that appears on a published entry, the reply uses that entry and cites it underneath so the visitor can open the source.

Kuuba never makes up a price or works one out for someone's own situation. Quotes that need judgement, personal circumstances, or a tailored figure go to your team as an enquiry. Visitors are told that a person will follow up rather than given a number the assistant made up.

No. Advice, and anything about a visitor's own circumstances, goes to your team. Kuuba answers only from firm-approved published knowledge. It does not give legal, medical, financial, or other professional advice, and it does not apply your published material to someone's personal case.

Questions that need judgement are collected as enquiries with the visitor's permission to be contacted. Your team replies in its own time, with the context from the conversation so far, from the dashboard or from Slack, email, or another tool you have connected.

Yes. Two topics are set aside from day one: quotes for someone's own situation, and advice about their own case. Questions on those topics always go to your team, even if you have published general fee tables or process guides elsewhere. The assistant does not make up a personal answer from general material.

You can add your own topics at any time. Anything you set aside is never answered from published knowledge. Visitors are told that a person will follow up, and the enquiry reaches your team with the conversation context and contact details they agreed to share.

Your AI assistant tells the visitor that a person on your team is the right next step and offers choices, such as speaking to someone on the team or booking an appointment. If someone is free, they join the chat and carry on the conversation. If not, once the visitor agrees, it sends your team a clear enquiry with the conversation so far and how to reach them. It does not make up a reply to fill the gap.

The enquiry waits in your Kuuba dashboard and in any tools you have connected, such as Slack, email or your CRM. Your team replies in its own time, with enough context to continue without digging through a full chat transcript first.

Yes. Ask your own questions in Try your assistant in your dashboard, including the ones you expect it to hand to your team. Check the reply and its source, then publish and paste the snippet when you are happy.

You can also paste the snippet on a staging or draft page first, try your questions there, and add it to the live site when you are ready. Drafts never reach visitors until you publish them.

Next featureHandoffsChat with someone now, book a time or ask the team to reply. The visitor chooses.Explore Handoffs

Answers your firm can point to

Create an account, publish a few entries and see the source on every answer.