A website AI assistant that knows where its answers come from

Kuuba is your firm's AI assistant on the website: a chatbot that replies to visitors only from the knowledge your firm has approved and published. Every reply quotes that information as you wrote it and shows the source underneath, so visitors can see where the answer came from and open the page or entry it used.

It also handles what visitors ask it to do, such as booking a meeting or requesting a callback. It takes their details, passes the request to your team and confirms back to the visitor. When a question is not covered by what you have published, or when it needs a person's judgement, it hands the conversation to your team. Someone on your team can join the chat and carry on. If no one is free, it explains that someone will follow up, collects the visitor's contact details with their permission, and passes a clear enquiry into the tools you already use, such as Slack, email or your CRM, as well as your Kuuba dashboard.

Most website chatbots try to answer everything they can generate. Kuuba is built as your firm's AI assistant the other way round. It replies only from firm-approved published knowledge, shows the source on every reply, and hands a question to your team when nothing published covers it. Anything outside that knowledge is handed to your team.

Visitors get answers you have approved, in the words you approved, with a cite they can check. Your team gets the questions that need judgement, advice, or a quote for someone's own situation, in Slack, your inbox, or the other tools you already use. For a side by side view, see Compare.

Yes. Every reply quotes a published entry and names it underneath, so visitors can see where the answer came from and open the page or entry it used. There is no reply without a source.

A source on every reply is part of every plan, including Free. If nothing published covers the question, the assistant does not make up a reply to fill the gap. It hands the question to your team instead.

Your AI assistant tells the visitor that a person on your team is the right next step and offers choices, such as speaking to someone on the team or booking an appointment. If someone is free, they join the chat and carry on the conversation. If not, once the visitor agrees, it sends your team a clear enquiry with the conversation so far and how to reach them. It does not make up a reply to fill the gap.

The enquiry waits in your Kuuba dashboard and in any tools you have connected, such as Slack, email or your CRM. Your team replies in its own time, with enough context to continue without digging through a full chat transcript first.

No. Advice, and anything about a visitor's own circumstances, goes to your team. Kuuba answers only from firm-approved published knowledge. It does not give legal, medical, financial, or other professional advice, and it does not apply your published material to someone's personal case.

Questions that need judgement are collected as enquiries with the visitor's permission to be contacted. Your team replies in its own time, with the context from the conversation so far, from the dashboard or from Slack, email, or another tool you have connected.

No. When someone on your team is free, they can join a visitor's chat and carry on the conversation. When no one is free, your team works from the enquiry and replies in its own time. Kuuba does not expect someone to sit in a live chat window all day.

If no one joins the chat, the visitor is told that a person will follow up. Your team picks up the enquiry from the dashboard or from a connected tool such as Slack or email, and continues the conversation outside the automated chat.

Your AI assistant can send enquiries to your Gmail or Outlook inbox, by SMS, and by WhatsApp. It can post to a Slack or Microsoft Teams channel you choose. It can create a contact in HubSpot, or open a ticket in Zendesk or Freshdesk. See Integrations for the full list.

Google Calendar, Outlook Calendar and Calendly let your assistant book a meeting when a visitor asks for one, and help your team book follow-up calls. What each plan includes is listed on Pricing. Every enquiry is still kept in Kuuba even when it is also sent into the tools you already use.

One paste. Copy the snippet from your dashboard and add it to your site: your homepage, a footer include, or your site builder's custom code block. That is the whole install for most firms.

You can try it on a staging or draft page first, then add it to the live site when you are ready. If someone else runs your website, send them the one-line snippet. See Embed for detail.

Yes. On every plan you choose the assistant's name, add your logo, and write the welcome message and suggested questions visitors see when the chat opens, so it feels like your firm's AI assistant rather than a generic bot.

Professional and above add full branding controls: brand colours and removing the Kuuba badge. Every conversation still opens by saying it is an AI, so visitors know they are talking to an assistant. See Branding for what each plan includes.

Starter is £35 a month and Professional is £125 a month, and you can try Kuuba on the Free plan with no payment details required. Multi-site starts from £299 a month for firms that need more than one site.

Plans differ in allowances and features, not in the rules about published knowledge, sources, and handovers. Every plan answers only from what you publish, and passes visitor requests and questions nothing published covers to your team as enquiries. See Pricing for a full comparison.